I'm sure the stoners who love hacky sack...and those of us non-stoners who also love hacky sack...will find this technical advancement totally cool and far out...man. ;)
On a serious note, I find this to be quite interesting on a practical level. A tire like this can "hug the road" a lot better, and get over obstacles a lot easier because of that.
I think it's about time we start looking at different tire options for our vehicles right here on Earth. Tire pressure affects gas mileage, and tire blowouts are obviously dangerous in and of themselves. I've always been a fan of solid tires, made of light weight, squishy (such a technical term, right?) materials that could last decades and provide adequate safety and security while on the road.
With all the material advances we've had, why do we still use such old school tire systems? Inquiring minds want to know! :)