Well, last I checked, no private company was doing this at all, so don't you think any step up is a good step? What, do you want a company to instantly come out with gravity driven spaceships and simply glide us into the cosmos? Wake up. The NewSpace movement is only NOW finally gaining momentum and, albeit small, some respect.
With SpaceX having success with Falcon 1 and getting ready to demonstrate Falcon 9, Scaled Composites winning the Ansari X-Prize and Masten winning the Northrup Grumman Lunar Lander Challenge, Virgin Galactic falls in line with a series of NewSpace companies that are showing what they're made of, and it's good stuff! Just look at what's been accomplished thus far based ONLY on the dollars spent. It's amazing the accomplishments that have been achieved on such limited resources.
And remember this, Virgin Galactic is but one of several NewSpace companies poised to help propel us to the next level. Currently on PopularScience.com they have a story ranking the top 15 NewSpace companies in order of their progress toward the goal of bringing cargo and human passengers to space. 15 companies! Here they are in order of ranking:
Masten Space Systems
Ad Astra Rocket Co.
Da Vinci Project/The Dreamspace Group
Did you know there were that many? Do you know what they're doing? Virgin, Masten, Armadillo and SpaceX seem to top the media highlights, but as you can see there are more players in the game than just those few, and who knows how many others are out there working hard for the NewSpace Movement, but just haven't been recognized yet (which could be on purpose, who knows).
Now if the American government, and governments around the world, would embrace NewSpace as a partner and not a competitor, I firmly believe we'd see even greater things accomplished, not only for the commercialization of space, but also for the potential of government space agencies to focus on much more challenging and rewarding missions and advancements. It's a win win scenario. It's our job to drive that message home, to force our hand and to ensure that our future is not wrapped up in Committee Meetings, but that it is allowed to unfold as we all know it should.