"What sort of public advertising does he (Douglas) think will be central for the interest of space tourism [NSA?], I guess there is a lot of business development opportunities for large companies, but, a unit quota for this era could potentially tell the stories of how much money really is available sitting around the place..."
To be honest, Abercrombie physiques, tits and ass. Space needs to be sexy. It needs to be sexed up. The only image of real space people have is geeks in lab coats and suits in Mission Control. It's time to make the Moon seem like Jamaica, a sporting event, a wild time, etc.
Look, we all know beer doesn't really equal hot chicks with you in a hot tub, but that's exactly the image they sell, so why the hell doesn't the space movement adopt the same vision?! Purists suck, because all they will say is that you're demeaning the scientific and engineering integrity of space by "selling out" to main stream advertising techniques, but those same dumb asses are the ones wondering why space isn't more popular and how they can make it an economically strong, viable commercial industry.
You can't have it both ways. To the average person, the one you're SELLING space too, space is not on the front of their mind because it's not as appealing to them. For them, space is either sci-fi, only for the scientists and engineers, or a combo of both. Time to wake up and start selling space the way we sell everything else, by appealing to the human nature side of adventure, excitement, sexuality and fun. Period.